Digital Marketing Specialist UK

ABOUT US: 
At Leyton, we’re on a mission to drive innovation and growth by helping businesses maximize their potential. As a leading consultancy firm, we provide tailored solutions across industries, and our team thrives on creativity, collaboration, and strategic thinking. 

We are currently seeking a skilled Digital Marketing Specialist to join our Marketing team and contribute to the success of our digital strategies, with a particular emphasis on lead generation. 

ROLE OVERVIEW: 
As a Digital Marketing Specialist, you will plan and execute digital campaigns designed to attract, engage, and convert prospects into qualified leads. You’ll play a vital role in increasing online brand visibility, optimizing campaign performance, and driving the sales pipeline through data-driven marketing strategies. This hands-on position emphasizes lead generation and marketing automation across multiple digital channels. 

Lead Generation & Campaign Management 

• Plan, execute, and optimize multi-channel digital campaigns focused on lead generation and nurturing. 

• Collaborate with sales to align on lead quality, funnel performance, and conversion goals. 

• Manage landing pages, forms, and calls-to-action to drive conversions. 

Content Marketing & SEO 

• Coordinate the production of SEO-optimized content (articles, whitepapers, email copy, case studies, etc.). 

• Conduct keyword research and collaborate on on-page and off-page SEO strategies. 

• Ensure content consistency across touchpoints and support the editorial calendar. 

Paid Media & Web Analytics 

• Launch and manage paid acquisition campaigns (LinkedIn Ads, Google Ads, retargeting, etc.). 

• Track performance KPIs (CTR, CPL, ROAS) and continuously optimize based on data insights. 

• Monitor web traffic and campaign metrics using Google Analytics, Search Console, and other tools. 

Website & Conversion Optimization 

• Work with internal teams to maintain and optimize the website (UX, performance, CRO). 

• Test and implement conversion rate optimization strategies. 

Marketing Automation & CRM 

• Manage email marketing campaigns (nurturing, newsletters, re-engagement). 

• Build workflows and segmentations using Pardot. 

• Ensure proper lead tracking and scoring in coordination with the Digital Marketing Group team. 

Reporting & Collaboration 

• Deliver monthly reports on campaign performance, web analytics, and lead quality. 

• Stay up to date with digital trends and competitor strategies. 

• Collaborate closely with sales and consulting teams. 

• Proven experience in digital marketing, preferably in a B2B environment, with solid working knowledge of the main tools and platforms relevant to the key responsibilities listed above. 

• Strong writing and editing skills in English. 

• Strong ability to multitask, meet deadlines, and collaborate effectively within a team-oriented environment. 

• Experience with Salesforce is a plus. 

Why Leyton?

✨ Start-up spirit within an international group (17 countries, 3,000+ employees).

✨ Exciting and innovative projects.

✨ Culture of continuous learning and career development.

✨ Work-life balance and numerous social benefits.

📍 Position based in Casablanca

👉 Apply now and be part of the Leyton adventure! #LI-AN1